Matson & McMadden
Private Capital for Founders Who Think in Legacy, Not Just Liquidity.
We don’t just manage assets. We build dynasties.
What We Are:
Matson & McMadden is a new class of capital firm — forged by operators, designed for builders, and engineered to create wealth that lasts generations. We don’t follow Wall Street. We’ve built an entirely different path.
Where most firms offer capital or strategy, we deliver both — with the precision of a family office, the drive of a growth operator, and the heart of a legacy builder.
We are:
A private capital partner with a SWAT team of operators
A legacy wealth engine with boots-on-the-ground growth support
A family office that builds alongside founders
We step in
when founders are ready to:
Scale without breaking their backend
Exit without losing their identity
Build wealth without selling their soul
What Makes Us Different:
We don’t compete with traditional capital.
We replace it.
Other firms offer money. We offer mastery.
Banks trap you in cashflow-killing terms
Stripe Capital and fintech lenders extract value without infrastructure
Private equity often forces exits that break your culture
Matson & McMadden
builds a bridge between today’s pressure and tomorrow’s potential.
We help founders:
Clean up their backend
Install scalable systems
Position their company for strategic capital events or sustainable cash flow
Case Study: Club EarlyBird
From Garage Startup to Strategic Acquisition
When Club EarlyBird — a fast-growing DTC morning energy drink — needed fuel for scale, they didn’t go to a bank. They came to us. We delivered:
● Capital to drive scale without killing cash flow
● SWAT Ops to streamline fulfillment, delivery, and backend systems
● Strategic prep that made them attractive for a high-value acquisition
Shortly after our partnership, Club EarlyBird was acquired by Society Brands — a national rollup of DTC companies. Their growth exploded from a garage startup in 2019 to a multi-million dollar exit in under 4 years.
"We’re partnering with Chuckie and Shelby to take this brand to new heights." – Michael Sirpilla, CEO, Society Brands
Introducing: The Founder's Legacy Engine™
We don’t just find deals.
We forge them.
Our proprietary model turns founder-led, MRR-based businesses into legacy-grade wealth vehicles through a 3-stage transformation:
Discovery & Alignment
We align your backend, brand, and vision to your long-term legacy arc.
Installation & Optimization
Our SWAT Ops team builds your infrastructure: delivery, growth, fulfillment, and finance systems — scalable, clean, and fund-ready.
Capital Event or Cashflow Flywheel
Whether you're preparing for an exit or want to stack long-term dividends, we structure your business to serve your wealth goals — without sacrificing your values.
Your Legacy Won’t Build Itself
Ready to Build What Lasts?
We serve founders who are:
● Burned out from broken ops and Frankenstein systems
● Trapped by capital structures that drain growth
● Ready to play the long game — and win it
We help founders build wealth that lasts, not hype that fades.
Matson & McMadden | Private Capital for Founders Who Think in Legacy, Not Just Liquidity
We don’t just manage assets. We build dynasties.
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