Our Team
Built by Founders.
Backed by Legacy.
ABOUT US
Meet the architects behind the Founder’s Legacy Engine™ — a team of operators, investors, and mission-driven strategists who’ve scaled, exited, and rebuilt more times than most have dared to dream.
MATSON Capital TEAM
Leadership
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Mike Matuz
Founding Partner & Strategic Capital Architect
A serial founder turned investor with a track record in DTC rollups, subscription brand scaling, and strategic acquisitions. Mike’s unique edge lies in seeing both the operator’s pain and the investor’s potential — and aligning them into legacy-grade capital events.
Ben Madden
Founding Partner & Brand Positioning Advisor
Formerly with Maxim Magazine, Ben brings an elite branding lens forged through years of positioning household names. He ensures every founder we partner with becomes the category king — or creates a new category entirely.
Amanda Matuz
Chief of Operations & Client Success
The glue between backend infrastructure and forward momentum. Amanda translates chaos into clarity, ensuring every operational overhaul, fulfillment upgrade, and growth plan is not only executed — but experienced with precision and care.
Dee Marion
Capital Coordination & Founder Experience
A frontline force of empathy and action. Dee works directly with founders to navigate onboarding, support, and day-to-day coordination across our SWAT Ops teams — making the transformation from burnout to breakthrough seamless.
Dakota Meyer
Strategic Partner, Founder Advocacy
Medal of Honor recipient and decorated operator, Dakota brings deep discipline, no-BS leadership, and a legacy-first mindset to our founder support ecosystem. His role ensures our capital partnerships are forged in integrity, not just spreadsheets.
We’re Not Just a Team —
We’re a Founder-First Coalition.
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At Matson & McMadden, your business isn’t passed down a chain of account managers. You work directly with people who’ve been in the trenches — and know how to build, scale, and protect what matters.
Matson & McMadden | Private Capital for Founders Who Think in Legacy, Not Just Liquidity
We don’t just manage assets. We build dynasties.
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