LEGACY OVER LIQUIDITY
The Philosophy That Guides Us
Other firms talk returns. We talk repercussions — generational ones.
We believe:
Wealth should liberate, not just accumulate.
Exits are meaningless if they leave your vision behind.
Founders deserve partners who see more than their cap table.
That’s why everything we do is run through the Legacy Filter — a framework to ensure decisions compound beyond the P&L.
This isn’t just private capital.
It’s capital with conviction.
We measure success in:
Future board seats filled by your bloodline
Companies still running on your principles 10 years after exit
Operating partners who become lifelong allies
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Matson & McMadden isn’t just another firm.
We are The Founder’s Legacy Engine™ — and we build what lasts.
Matson & McMadden | Private Capital for Founders Who Think in Legacy, Not Just Liquidity
We don’t just manage assets. We build dynasties.
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